It is very important to have a good connection with the customer. That has been essential for almost thirty years in the relation with Jaap Rietveld and his customers. Nothing can be left to chance and that’s why customers become positively surprised by him and his team. The lorries are clean inside and outside. In the lorry we take care of a clear showroom for our German customers. When he has specific wishes, we do our utmost to deliver custom-made service in the hectic world of flowers and plants. Jaap is flexible and prepared for the future. With our knowledge of the trends, our network of suppliers and the sense of the market, we want to live up to the expectations of our customers.
Top trade sells well. This is the basic principle of our passionate salesman Wilfred for the German market. He has worked for our firm since 2015 and he has gained a lot of experience in the nursery world as deputy manager at the nursery “Edel Cactis”. He is an excellent advisor for our customers in the retail and flora sector.
It is very important to be inventive and to maximize the emotion for the plant. The small scale businessman benefits from a competitive market. In this hectic time the consumers can cheer up their houses with all kinds of plants. We help our customers with specific advice and deliver top quality.
Since 2019 Jeffrey , Jaap’s son, has become involved in the business. Our passionate son also has a business spirit in the genes. The challenge of every week is to give good advice to the customers and to sell all the plants in the lorry before the end of the week. Thursday is the day of the best deals for him. He directly sells plants from the lorry in Germany. The difference of the popularity of the plants per region is enormous. In the former DDR he sells many begonias. In the town of Hamburg they particularly like colored orchids.
Owing to his young age he often does business with young customers. He also likes to comply with the specific wishes of every customer. He also listens attentively to his customers. That is important for him. Sometimes he visits more than twenty customers per day on various locations in Germany.
Piet Crielaard has an enormous knowledge of plants and a lot of experience. He has sold all kinds of plants in Germany for more than 25 years. Nowadays he is still a substitute and performs personal service and carriage for Jaap’s business. He always says with a smile that whether he drives to Germany or back to Holland, he always drives “home.” To maintain a discreet distance and confidence is very important for him in the relation with the customers. In the early nineties he took the plunge and up till now he has seen a big change in the mentality of the customer. He became more demanding and we have responded to it in buying our plants very accurately. Important is to keep both feet on the ground.
